Matthew Williamson colors H&M’s summer

The British designer Matthew Williamson is the creative mind behind H&M’s new summer collection. His limited edition female collection has been on sale in 200 selected H&M shops worldwide since April 23, while the second round – for both men and women – will be available tomorrow in every H&M shop. The Swedish firm’s commitment to a luxury designer like Williamson – preceded by the Japanese Comme des Garcons’ collaboration with H&M – is well received by the stylish consumer seeking to save a few euros in times of crisis. Prices vary between swimming suits for 25 euros to silk dresses for 299 euros. H&M has once more highlighted its commitment to the consumer with a reduced budget, while not compromising on style. Williamson introduces an ideal collection for the summer months: lively colors, prints, and his characteristic peacock motifs. According to the designer, red and pink play a leading role in this collection, reincarnating the “spirit of vacation.”