The designs are matchless: Their principal weapons are colors, innovative fabrics, and traditional manufacturing. There are three boutiques and four franchises at the moment, although Yokana’s expansion plan is to reach a network of 50 stores before 2011. In exchange, franchise-holders will receive provisions such as a works and interior design project or direction for corresponding jobs, among other things.

Stores:
C\ José del Toro, 11 - 11004 - Cádiz
C\ Sancho IV El Bravo, 7 - 11380 - Tarifa - Cádiz
C\ Cabrales Nº 27 bajo - 33201 - Gijón - Asturias
C\ Reyes Católicos, 35 - 18001 - Granada
C\ Jorge Juan, 12 (Callejón) - 28001 - Madrid

Web: Yokana

The shop will reduce their CO2 emissions by 2.76 tons, a highly improved change in their energy consumption. To do so, all of the lighting in the shop has been changed to led and low-consumption Downlight. Their consumption is 40 percent less than other stores, promising to motivate other shops to follow their example. Customers will also receive their goods in biodegradable bags.

Ecological care was the Lopez Villanueva’s motive for developing this new project, which has been expensive, but they affirm that it’s worth investing such a budget that will recuperated in time.

I98I
I99I
I100I

Brides and grooms need fret no longer over what to wear on the wedding day. The collection that will be presented from June 9 to 14 in Pavillion 8 of the Gran Vía de la Fira de Barcelona showroom will be a revelation. Similarly, from June 12 to 14, the International Salon NoviaEspaña will follow, which promises to surprise with its wedding fashions. More than 30 prestigious designers will be present and promise not to disappoint the respectable spectators.

According to Julia Kondaurova in Laregion.es, from the Russian agency Trendy, in Russia there is already an established positive view on the quality of the Spanish fashion firms and there is a demand for all sectors.

“These encounters are positive for making good contacts for entering the market. The results aren’t usually seen immediately but mid-term,” said Miguel Gómez Rivela, from the shirt-making establishment Eurogomca, which has been exporting for 10 years.

The new portrait, created by the agency Ogilvy & Mather and photographed by Annie Leibovitz in the California desert, is the seventh in Vuitton’s Core Values series of celebrities. Sally Ride, the first woman to go to space, gazes at a full moon while she relaxes on the hood of an old pickup truck, accompanied by Buzz Alrin and Jim Lovell. Aldrin was the second person to step on the moon on the Apollo XI mission, while Lovell was the commander of the ill-fated Apollo XIII mission. The photo caption reads, “Some journeys change mankind forever.”
I88I
Vuitton thus pays homage to the 40th anniversary of man’s arrival on the moon, following the theme of journey as personal enrichment in the Core Values campaigns, which have featured celebrities like Sophia and Francis Ford Coppola, Keith Richards, Mikhail Gorbachev and Sean Connery.

I89I
This will be Vuitton’s first fully integrated press and digital campaign. On July 2 he will be launching the website Louisviuittonjourneys, which will include interviews with the astronauts in a highly interactive format that will actually allow the user to step into the role of film director. The website will also include an interview on Nobel Peace Prize Al Gore’s The Climate Project.

The Swedish firm’s commitment to a luxury designer like Williamson – preceded by the Japanese Comme des Garcons’ collaboration with H&M – is well received by the stylish consumer seeking to save a few euros in times of crisis.I66I

I64I Prices vary between swimming suits for 25 euros to silk dresses for 299 euros. H&M has once more highlighted its commitment to the consumer with a reduced budget, while not compromising on style. Williamson introduces an ideal collection for the summer months: lively colors, prints, and his characteristic peacock motifs. According to the designer, red and pink play a leading role in this collection, reincarnating the “spirit of vacation.”

Audrey Tautou plays Coco Chanel in Coco Avant Chanel, the romantic drama directed by Anne Fontaine that will be released in Spain on June 5.

The French actress Tautou is known worldwide for her 2001 movie Amelie of Montmartre directed by Jean-Pierre Jeunet. She says about her latest role: “I think that Coco was one of the first feminists, an incredible person full of strength and courage, self-taught, and a very modern woman for her time.”

The movie covers the life of Coco, her professional rise in the world of fashion, all of it mixed with her social context and sentimental ups and downs, especially her romance with Arthur Capel, considered her true love. The film also shows Coco constant anger against a society that limited her appetite for life.

This is the first fashion production contest for brands and designers that aims to pull together the offers of the garment industry, as well as the providers of all kind of fashion products. The goal is to get together professionals from most of the related sectors: accessories, garment industry services, optical industries linked to fashion, dressmaking, home textiles, raw materials, technological textiles, shoe making, leather goods, cosmetic and perfume laboratories, jewel and costume jewelry workshops, electronic industry, new technologies and nanotechnology. The president of the Zaragoza Fair, Manuel Teruel, explained that “the idea is that Zaragoza be the sector’s neuralgic center, of all the technology surrounding the Mediterranean area’s fashion.

The event will hold technical conferences on fashion (Jornadas Técnicas de la Moda) with talks on European production and the future of the sector. Public debates will also be held on fashion rules, research and development, outsourcing, business concentration, the implantation of new technologies, and the future of exporting. Luis Fernando Mayayo, president of Fitca, said, “The fair is an important commitment to adapting to the needs of the market. Fashion now demands shorter and better adapted production for the customer’s needs.”

I37I The contest’s purpose is to encourage and promote the international projection of young fashion talents. Each contest participant will have the opportunity of exhibiting eight of his or her designs on April 27. The designs will be installed in one of the transparent cubicles in groups of four looks.

1. Silvia García Presas (Spanish designer)
2. Jean Pierre Braganza (creador resident in London)
3. Fiona Sinha y Aleksandar Stanic (residents of the United Kingdom)
4. Peter Pilotto y Christopher de Vos (residents of the United Kingdom)
5. Jakub Polanka (Czech Republic)
6. Christian Wijnants (Belgian designer)
7. Miriam Lehle y Sabina Egler (Germany)
8. Jin Youn Lee (Korea)
9. Alex Kim (New Zealand)
10. Josh Goot (Australia).

The press conference won’t be held until April 29, 2009, at 1.30 p.m., when Oscar de la Renta, acclaimed international designer and president of the group of jurors, will announce the winner. The designs will be exhibited along the Paseo de Gracia in Barcelona until May 2, 2009.

Topshop took only a year to land at the heart of London, Oxford Circus, after humble beginnings in a shop’s basement in northern England. The British chain now has 300 shops in the United Kingdom and 100 in the rest of the world, the last of which just opened last week at Broadway, New York – a four-story shop that is offering live music during these opening days. Topshop’s success is the combination of designers such as Alexander McQueen and Matthew Williamson with new design talents, together with fashion icons such as Kate Moss and Celia Birtweel.

This is the latest Topshop video on Youtube, which covers the Spring-Summer collection to the background the Swedish indie pop music “Those Dancing Days.” Topshop’s latest items can be followed thanks to its video channel on Youtube and its online store, www.topshop.com, which receives 700,000 unique visits per week.